Google Ads Management

Stitch Media offers Google Ads management service with profit-focused experts who can optimize your campaigns.

Grow your business faster.

What exactly is Google Ads?

Google Ads is an online advertising platform by Google that allows businesses to display their ads on Google search results pages, YouTube, and other Google partner websites. It’s an effective way to reach potential customers when they’re actively searching for products or services related to your business.

Overview Of Google Ads Management

Google Ads, a complex and evolving form of online advertising, is managed by a team of experts. These specialists handle intricate Pay-Per-Click (PPC) campaigns, ensuring optimal results and business growth.

Some of the tools and technology we use to help our client’s Google AdWords campaigns outperform their competition.

How do Google Ads work?

Research and develop a list of keywords, create compelling ads and drive traffic to a well-thought-out landing page.

Account Setup:

To get started, advertisers need to create a Google Ads account. They set their advertising goals, budget, and target audience. This includes defining the types of ads they want to run, such as search ads, display ads, video ads, or app ads.

Keyword Selection:

Advertisers select keywords relevant to their products, services, or content. These keywords are what users are likely to search for when looking for something related to the advertiser's offerings. Choosing the right keywords is crucial for the success of a Google Ads campaign.

Bid on Keywords:

Advertisers then bid on these keywords, determining the maximum amount they are willing to pay when a user clicks on their ad. This bid, along with other factors, such as ad quality and relevance, determines an ad's position on the search engine results page.

Create Compelling Ads:

Advertisers create engaging and compelling ads that are relevant to the keywords they've selected. These ads typically include a headline, a description, and a URL. The aim is to capture the user's attention and encourage them to click on the ad to learn more or make a purchase.

Targeting and Placement:

Advertisers can set specific targeting options, including demographics, location, language, and even the devices on which they want their ads to appear. They can also choose where they want their ads to be displayed, whether on Google search pages, partner websites, or within specific apps.

Monitoring and Optimization:

After launching the campaign, advertisers continuously monitor its performance using Google Ads' analytics tools. They track metrics such as click-through rates, conversion rates, and the return on investment. Based on the data, they make adjustments to their bidding strategy, keywords, ad content, and targeting to improve the campaign's effectiveness and maximize their return on investment.

Our Approach

Our unique approach will have us driving into your business and marketing goals to create a long-lasting, effective strategy:

1. Client Assessment

Understand the unique needs and goals of each client. Conduct a thorough assessment of their business, industry, target audience, and competitors. Identify key performance indicators (KPIs) that align with the client’s business objectives.

2. Keyword Research and Analysis

Conduct extensive keyword research to identify relevant keywords and phrases that align with the client’s products or services. Use various tools, such as Google Keyword Planner, SEMrush, or Ahrefs, to discover high-performing keywords and identify opportunities for long-tail keywords.

3. Campaign Structuring

Organize campaigns into structured groups based on specific themes, products, or services. Create ad groups within each campaign that contain relevant keywords and ad copy tailored to the targeted audience. This ensures that ads are highly relevant to the users’ search queries.

4. Compelling Ad Creation

Craft compelling and engaging ad copy that includes strong calls-to-action and emphasizes the unique selling propositions of the client’s products or services. A/B test different variations of ad copy to identify the most effective messaging and continuously optimize ad performance.

5. Optimization and Monitoring

Regularly monitor campaign performance, including click-through rates, conversion rates, and cost per acquisition. Use analytics tools to identify underperforming keywords, ad groups, or campaigns and make necessary adjustments to improve overall performance. Implement A/B testing to refine ad messaging and improve conversion rates.

6. Landing Page Optimization

Regularly monitor the performance of your social media campaigns. Analyze metrics such as engagement, reach, and conversion rates to evaluate the effectiveness of your strategy. Use these insights to make data-driven decisions and optimize your approach over time.

7. Client Reporting and Communication

Provide clients with regular, transparent reports that showcase the performance of their Google Ads campaigns. Use data to demonstrate the impact of the campaigns on the client’s business goals. Maintain open lines of communication to discuss campaign performance, address any concerns, and provide strategic recommendations for future improvements.

Contact us to Learn More

Only a handful of companies have earned Premier Partner Status. The badge is awarded to agencies that have shown outstanding results for their clients over an extended period of time. 

Client Testimonials​

We love what we do, and seeing positive feedback like this makes it all worth it

DoubleTree by Hilton Karaka
"Working with Alex and Stitch Media has been an absolute pleasure! If you're looking for someone to handle your Digital Marketing needs, I highly recommend Alex. He was easy to work with, incredibly knowledgeable, and accommodating. Not only did he show great interest in our product and services, but he was also patient and committed to meeting our needs. Alex is proactive and always meets deadlines, making him an excellent partner for our business."
Massey Venues | Massey University
"Over the course of the past two years, Massey Venues has forged a strong partnership with Alex and Stitch Media. In these uncertain economic times, Alex’s invaluable insight and expertise in managing our digital marketing have proven indispensable. Not only does he deliver a vital service, but he consistently surpasses our expectations. Alex has become an integral part of our digital strategy as well as an invaluable member of our team."
Pocket Bar & Kitchen
"We engaged Stitch Media over 6 months ago to handle our Social Media platforms and Google Adwords for a 300-capacity hospitality venue in Auckland. It’s been a great decision. We’re getting record levels of engagement online and bookings are as strong as ever. Highly recommended."
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Frequently Asked Questions

Find answers to commonly asked questions about our services and process

Hiring a marketing agency for Google Ads can provide you with expertise, experience, and a strategic approach to optimize your ad campaigns. A marketing agency can help you create effective ad copy, conduct keyword research, set up tracking and analytics, and continuously optimize your campaigns to improve performance and achieve your business goals.

Our marketing agency has a team of skilled and certified Google Ads specialists who can create, manage, and optimize your Google Ads campaigns. We can conduct thorough keyword research, develop compelling ad copy, set up tracking and analytics, perform A/B testing, and provide regular reports and insights to help you make data-driven decisions and achieve better results from your Google Ads campaigns.

Google Ads can be beneficial for businesses of all sizes and industries. Whether you’re a small local business or a large multinational corporation, Google Ads can help you increase brand visibility, drive targeted traffic to your website, generate leads, and boost sales. It’s a flexible advertising platform that can be tailored to suit the needs and goals of various businesses.

The cost of Google Ads depends on various factors, including your advertising goals, target audience, keywords, and competition. Google Ads operates on a pay-per-click (PPC) model, where you only pay when someone clicks on your ads. Our marketing agency can work with you to set a budget that aligns with your goals and provides you with the best return on investment (ROI).

Google Ads provides various metrics and analytics to measure the success of your campaigns, such as clicks, impressions, click-through rate (CTR), conversion rate, and return on ad spend (ROAS). Our marketing agency can help you set up tracking and analytics, interpret the data, and provide regular reports and insights to measure the performance of your campaigns and make data-driven decisions.

The time it takes to see results from Google Ads campaigns can vary depending on various factors, including your industry, competition, budget, and campaign optimization. While some businesses may see immediate results, others may take longer to achieve their desired outcomes. Our marketing agency can provide you with a realistic timeline based on your specific goals and circumstances.

Yes, you can manage Google Ads campaigns on your own, but it requires time, effort, and expertise to optimize your campaigns for maximum performance. Google Ads is a complex advertising platform that requires continuous monitoring, optimization, and staying updated with the latest trends and best practices. Hiring a marketing agency with Google Ads expertise can help you save time and resources while maximizing the effectiveness of your campaigns.